Nonprofit Digital Marketing & Communications
Portfolio
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BRANDING
ROLES:
Project Management
Creative Direction
Copywriting
Photography
Website Administrator
DESCRIPTION:
99% of customers visit a company's website or social media page before engaging with your businesses. That's why it was imperative that we went through a re-branding and website development process for the organization. I worked in liaison with creative consultants and a web developer to complete the project.
The organizational branding was a multi-phased project that included logo redesign, revamp of collateral material, and complete launch of social media.
Most notably was the redevelopment of the website into a mobile responsive attractive website in line with new branding. I was the project manager on the website and directed a web developer, curated all content, and provided the majority of the photography and copywriting and editing for the site.
Credits:
Nick Swenor, logo redesign and branding
Arek Miaskowski, web development
SPECIAL PRODUCTS
ROLES:
Project Management
Design (layout)
Event Planning
Throughout the year I look for ways to leverage the organizational brand through special products and events like Peach Case Flash Sales and Winter Makers Markets.
Additional Credits go to:
Breakfast Blend Coffee Labels:
Layout by Erica Heisdorf. Young man holding carrots is Teikani Richardson. His photo, taken by Outpost Natural Foods in the Walnut Way gardens. It was converted into an illustration by designer, Trenell Morgan. Typeface illustration by Ivan Merlin.
French Roast Coffee Labels:
Layout and photo by Erica Heisdorf. Young woman holding carrots is Gerri. Her photo, was converted into an illustration by designer, Trenell Morgan. Typeface illustration by Ivan Merlin.