Nonprofit Digital Marketing & Communications
Portfolio
Erica's Video Channel
Neighbors Organizing for Development: Building Healthy Commercial Corridors
Neighbors Organizing for Development: Building Healthy Commercial Corridors
BHM Reels Series
Wellness Commons Ribbon Cutting Gallery, Dec 9, 2020
Walnut Way's Blue Skies Landscaping Greening Milwaukee
DIGITAL MEDIA, SOCIAL MEDIA, VIDEO & MORE!
ROLES
Layout
Photography
Editing
Planning
Using Canva.com, Adobe Premiere and Rush, I create short videos, Instagram Reels, and more to shine light on programs and intiatives.
My role includes pre-production, interviewing, and post-production editing. I am able to use minimal tools like phones and cameras to make usable videos for grassroots organizations.
For more professional needs, I also work with videographer vendors, and student interns to create videos. My role with vendors includes planning, creative direction, and editing oversight.
SOCIAL MEDIA
ROLES
Layout
Photography
Editing
Planning
Designing (use of stock vector graphics)
Creating content
Email Marketing
In 2013 I began coordinating the Walnut Way social media accounts which had less than 800 followers. Since then, I have fully launched messaging and branding across social media. By 2021, we have a total of almost 9,000 followers across our platforms and 3,000 constituents on our email listserve.
Whether you need a quick graphic for instagram or collateral material highlighting a development project, I have developed the skill to produce content using a variety of tools and resources such as Canva, Adobe InDesign and Illustrator, e-marketing tools like Mailchimp, and Wordpress. I am not an illustrator, but I work with designers and stock vector graphics to create attractive flyers, posters, annual reports, email campaigns, signage, and more to shine light on our brand.
*Illustration credit goes to Ivan Merlin, for the Harvest Day social media cards.